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Web Design Information |
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Website Design: Color Me Blue
Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site. As he was describing his site and the problem, I thought, "This is going to be a quick fix." How wrong I was! His site was excellent. Other than a few minor points, it followed all my basic rules for a successful affiliate marketing site. The site was focused around a single theme in a profitable niche, with an excellent selection of high-priced, high-commission products. Chris had gone the extra mile to have his site professionally designed, and it was simple, elegant and user-friendly, employing consistent navigation and a nifty database-driven search results system. He was working directly with his merchant partners to create ad copy that offered his visitors the best possible deals. And he was advertising in the pay-per-click search engines to drive tons of targeted traffic, and using hundreds of keyword listings with brilliantly worded titles and descriptions. So, why on earth were his sales so low? I knew I was picking at straws, but during our first session, I made a host of recommendations for improvement, which included: - a domain name change Chris implemented all my suggestions as well as a few of his own. After giving the new version a few weeks to prove itself, we scheduled our second teleconsulting session. I was anxious to hear how well the site was now performing. You can appreciate my dismay when Chris told me that his sales had actually dropped! Aargh! I reviewed his site again, and it suddenly struck me... he should try blue links! Why? Because web design convention suggests that links should be blue, visited links purple and active links red. Although nothing written in stone about link color, I believe that those conventional colors should used whenever they compliment site design. I'd changed my own site links, Sage-Hearts.com, from maroon to blue sometime before and noticed a nice conversion rate increase. Sure enough, that WAS the answer to Chris' site problems... His conversions increased 1100% almost overnight JUST by changing his link color to blue. In addition to being underlined, people expect links to be blue, and in some cases visitors may have problems with sites that don't conform to their expectations. With the average site visit lasting only about 8 seconds, we don't have time to waste confusing our visitors with basic site navigation. Use blue links if possible to keep your navigation instantly recognizable, unambiguous and consistent. © Copyright Rosalind Gardner, All Rights Reserved. Article by Rosalind Gardner, author of the best-selling "Super Affiliate Handbook: How I Made $436,797 in One Year Selling Other People's Stuff Online". To learn how you too can suceed in Internet and affiliate marketing, go to: http://NetProfitsToday.com
MORE RESOURCES: Tapping Into The Visual Stimulus Of Your Web Site Visitors "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"Suddenly I wake up in a cold sweat. How To Shop for a Web Design Firm? While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see which combination will sell your product better. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. How Not To Get Web Design Work I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. Website Conversion Secrets Revealed In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors. 10 Things All Webmasters Should Know Geared Up with a website and lots of energy to make a mark online? Spare some time and go through this. You'll be glad you did. Website Design: Color Me Blue Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.As he was describing his site and the problem, I thought, "This is going to be a quick fix. Three Things You Must Do When Designing and Building Your Small Business Website If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner. How to Find Inexpensive Web Design Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.This article describes and explains where to find very very cheap website design services. Through The Looking Glass My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. What Drives Repeat Visitors To Your Site? There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits. TEN Answers That Turn Your Visitors Into Your Customers You know.. Why is a Logo so Important to Your Business? Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional?These are some good questions to ask when you are considering to get a logo design or already have a logo for your business. Dos and Donts in Web Design - part 1 (design) Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. Design With Purpose If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail. The Secrets of The Shriekers I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.For the purposes of this article, let's refer to Amazing Formula (http://www. Web Designing Tips Easy That's how you'd like life to be, right? Especially when you're creating a website on your own. But that doesn't mean you want the site to look severe and just functional. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. Designing Your Websites Directory Structure Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. Your IP is: ... and you are in ... |
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Give Your Web Site a Small Business Marketing Tune Up Your web site is like your car. Both are significant investments that require the right features and regular and proper maintenance to ensure maximal satisfaction and performance. Keep It Simple, Stupid: The Beauty of a Clean Cut Website Don't knock it; "Keep It Simple, Stupid" is a great rule to live by. Nobody likes a website to "yell" at them, with blaring colors and flashing lights. Text Is King! Are you building your website? If so, STOP! Take a look at what you have done so far. How many images do you have? How much text do you have?If your website has more images than text then you could be in trouble. Creating Personal Web Sites (Part 2) This is the second part of a two-part article about creating a web site on the Internet and the tools that you will need to do it.Some basic terminology that you should take a look at before proceeding further:Web Page: A document that contains information created with the help of HTML. 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