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Web Design Information |
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The Key to Getting More Magic Shows Booked Online
This article is the result of a conversation I had with a magician about his website. He wanted to know if I could build him a nice looking site that had his name and contact information on it. I explained to him the purpose of having a website and what you want visitors to do when they land on your site. Why Do You Have a Website?The number one reason magicians have websites is ego. They want to be able to say to people, "You can visit my website at www.bite-me-hard.com." When the person visits the website they usually see one of two scenarios:
The typical magician's site is wonder to behold. How can one person find so many different ways to use free animated graphics on the home page? It is clear that the magician designing his site learned how to color text, change fonts, and increase font size. All done in the same paragraph! Check out my prior article listed above for a detailed discussion of this topic. Your website exists to get people to give you their permission. That's right, their permission. The goal of the website is to get visitors to give you their name and email. Believe it or not this is valuable information that is not given away freely. The website must be structured to induce people to trust you enough to give this information to you. This is why brochure sites and typical magician's sites don't usually work well. If you haven't built a relationship with the potential client, then it is unlikely they will book your magic show. It is like it was in high school. You can walk up to the prettiest girl in school and say "Do me!" Chances are it won't be effective. Your website must establish a relationship with potential client and gain her permission. After that you can approach her and say, "Book me!" Purpose of Permission MarketingThis approach to marketing is called Permission Marketing. It has always been practiced but Seth Godin coined the term with his book by the same name. Buy a copy and Amazon or your local bookstore. The purpose of Permission Marketing is to turn strangers into friends, and friends into clients. I am not recommending spamming people to get more magic shows. The key elements of Permission Marketing are communications from you are expected, individualized, and interesting to the person. Let,s look at the elements in the context of emails: Gaining Permission With Your WebsiteYour website will impact your ability to gain permission from visitors. Two general considerations are content and design. If you have not taken the free Master Course on Selling Services, I strongly encourage you to do so. The course covers the topics of contents and design in more detail. You will find material that you can use on your website right now. People searching the web are looking for good information. They will trust and reward those who give them the information they seek. Many will give you permission to contact them again. This opens the door to build trust and gain a loyal customer. What kinds of content should the site provide? The simple answer is whatever the person is looking for. Let's assume a mother finds your website considering the possibility of hiring a magician for her daughter's next birthday party. She doesn't care that you do gospel illusion shows or trade shows. In fact she might be put off by it. If this magician does all of these other things, how important is my daughter's birthday party going to be? You must view your content from the visitor's perspective. Provide content that she can use. For example, you can provide a general guide to hosting a magical birthday party. Let her know if she signs up with her name and email you will send her a detailed step by step guide to hosting the perfect magical birthday party. You could also put magic birthday party invitations on your site personalized to your magic show, but with space for it to be individualized to the child and her birthday party. With relevant and useful content you will begin to build trust. You will get her to give you her name and email. You provide even better content and increase her trust. You can contact her about how your magic show will make her daughter's birthday party one to be remembered always. The key to providing content is to over-deliver on the person's expectations. Remember this: The goal of your website is turn strangers into friends, and friends into clients. The design of your site is also important. Your site must be easily navigated. You want visitors to find the information they are seeking quickly and easily. Graphics add to the site but can become clutter if you are not careful. It should have a clean look. Don't be afraid to use a plain white background. It looks good and text can be easily read. I would avoid reverse colors for text. Light text on dark background can strain the eyes if there is much material there. An example of this approach is Learn-Great-MagicTricks.com. This new site is still growing. It is clean looking. Information is easily found. The content is useful for people learning to do magic. Within one month, the site was listed in most search engines, had decent rankings, was getting newsletter subscriptions, and most importantly the site was earning money. The point is that this advice works and I use it myself. Copyright © 2005 J.L. Siefers, All rights reserved. J.L. Siefers has been performing great magic for years. He has written extensively on many topics in magic. He has shown hundreds of people how to successfully learn to do great magic tricks. Want to learn to do magic? Click now to get your FREE magic tricks! http://www.Learn-Great-Magic-Tricks.com Sign up for The Magic Way newsletter! It's FREE: http://www.learn-great-magic-tricks.com/magic-newsletter.html
MORE RESOURCES: Tapping Into The Visual Stimulus Of Your Web Site Visitors "Oh, my eyes, my eyes! What an eye sore. Quick, click away! Click away!"Suddenly I wake up in a cold sweat. How To Shop for a Web Design Firm? While few companies can boast as we do that our first ten clients are still with us today, many companies often change Web design firms to get a new perspective on how their Web presence could look and perform. The following paragraphs serve as a Buyer's Guide to use when shopping for a new Web design company. Website Advertising: 10 Dynamic Tactics To Super-Charge Your Sales Here are 10 dynamic website advertising tactics to super-charge your sales, starting now:1. Test different web site color themes to see which combination will sell your product better. What Content to Publish on Your Website Many businesses want a simple website where they tell people what their business is about, some information on the products they offer and a means of contacting them.However, content is vital in the growth of your Internet presence. How Not To Get Web Design Work I get the occasional web design lead from my website. I wanted to find a company I could pass these onto. Website Conversion Secrets Revealed In my last article entitled, Maximizing The True Value Of Your Traffic (found at http://tinyurl.com/2cf84), you discovered the importance of generating positive responses from all your visitors. 10 Things All Webmasters Should Know Geared Up with a website and lots of energy to make a mark online? Spare some time and go through this. You'll be glad you did. Website Design: Color Me Blue Chris, a new consulting client, asked me to help him increase sales on his affiliate marketing site.As he was describing his site and the problem, I thought, "This is going to be a quick fix. Three Things You Must Do When Designing and Building Your Small Business Website If you are going to have a web presence for your small business, it only makes sense that it should actually help you get more business. In order to do so, your website design should focus on performing only one function - and that's to convey your sales message to your site visitors in an effective and efficient manner. How to Find Inexpensive Web Design Web design is a very competitive area and there is no longer any reason why people should pay large amounts for website design services.This article describes and explains where to find very very cheap website design services. Through The Looking Glass My mother used to take me along when she visited an old lady down a cobbled lane who had a crystal ball on her dining room table and a pack of playing cards. My mother was superstitious and really believed a lot of what she was told by the old lady. What Drives Repeat Visitors To Your Site? There can be zillions of reasons why your visitors return to your web site. One might be very interested in seeing your animated photo on your main page, but kidding aside I've gathered 12 elements that invites your visitors to repeat their visits. TEN Answers That Turn Your Visitors Into Your Customers You know.. Why is a Logo so Important to Your Business? Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional?These are some good questions to ask when you are considering to get a logo design or already have a logo for your business. Dos and Donts in Web Design - part 1 (design) Do use a consistent look and feel Your site should stand out as a whole. Use the same look and feel for all the pages at your site. Design With Purpose If your website is falling through the cracks, the chances are that the site has no message, no central core to build traffic or a core readership. Websites that try to do everything usually fail. The Secrets of The Shriekers I am constantly bombarded with all sorts of advertisements, single-page sites, and sites offering very little real content but some wonderful new "product" or "service" for sale that purports to make its customers wealthy beyond their wildest dreams.For the purposes of this article, let's refer to Amazing Formula (http://www. Web Designing Tips Easy That's how you'd like life to be, right? Especially when you're creating a website on your own. But that doesn't mean you want the site to look severe and just functional. The Top 8 Website Sins Part One They say the eyes are the window to the soul. Your website then is the window to your business. Designing Your Websites Directory Structure Any kid, and their grandmother too, can make a webpage. There are many "wysiwyg" webpage design applications that let you create a webpage as easy as typing text. Your IP is: ... and you are in ... |
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